South Africa Tourism - Through the Lens Campaign


Genre: Broadcast Commercials

Production company: Anglo Filming

Offline Editing: Artemis Films UK

Duration: 7 x 01:00, 2 x 01:30

Format: HD / 4K

These films are part of an ongoing collaboration between South Africa Tourism and National Geographic photographers. The campaign is seen by over 300 million households worldwide, broadcasting throughout North America, the Asia-Pacific region, Europe and much of Africa.

National Geographic Photographer, Pablo Corral Vega, walks in the footsteps of Nelson Mandela's life. The film follows Vega's journey as he travels from the Eastern Cape in Qunu, where Mandela spent his early childhood, through to Robben Island off the coast of Cape Town where Mandela was imprisoned.

National Geographic Explorer, Professor Lee Berger has made what has been hailed as the most important archaeological discoveries in recent history—two new species of human ancestors.

National Geographic Photographer, Jimmy Chin is one of the most sought after and recognised adventure photographers and filmmakers working today. Jimmy travels to Mpumalanga, where he photographs leopards, rhinos and other animals throughout the plains.

National Geographic photographer Jodi Cobb photographs the vibrancy of Johannesburg, and captures the creative energy of the city. 

Thomas Peschak originally trained as a marine biologist. He became an environmental photojournalist after realising that he could have a greater conservation impact with photographs than statistics. The film follows him exploring the South African coastline, from the Atlantic to the Indian oceans.

With his experience of shooting magnificent landscapes across the globe, Stephen Alvarez falls in love with the 'cinematic landscape' that is the Drakensberg. 

National Geographic photographer Joel Sartore visits Madikwe and photographs the Big 5. 

National Geographic photographer Heather Perry immerses herself in the city of Cape Town.