Ice lolly hack
Arla - Big Milk
Production company: Artemis Films UK Ltd
Duration: 6 x 00:10
Arla wanted a series of social media pieces for their enriched follow-on toddlers' milk product - Big Milk.
We came up with the concept of 10" 'parent hacks' that would appear across their social media channels, and help to seed an online community for parents.
We filmed 6 parents and toddlers demonstrating a parent hack, performed to-camera, on a mobile phone, as well as creating an endboard that would communicate the product benefits & a call to action.
To date the campaign has delivered 470,000 views on youtube alone.