Association of the British Pharmaceutical Industry
Genre: Online / Social Media Content
Production company: Artemis Films UK Ltd
The ABPI represents 60 innovative research based biopharmaceutical companies in the UK. They wanted a short film to explore how vital the pharmaceutical industry is to the UK. They needed a film that would communicate the complexities the industry faces in bringing new medicines to market, and which also connected with the public emotionally.
The film is designed to engage with a wide audience, from the general public to policy makers, and needed to cover the history of medicines as well as the incredible future opportunities they provide.